Get involved

  1. SNAP A SELFIE for our Red Lipstick Challenge

  2. DONATE and support girls and women in the US, Nepal, Kenya, Tanzania and South Sudan.

  3. TALK about menstruation and share our video. 

  4. SHOW your support by wearing our tank top.

  5. WATCH AND SHARE our music video "Sun Spills" with artist-activists Kiran Gandhi and Rupi Kaur.


Take a red-lipstick selfie and donate (if you can)

Through funds raised, the campaign will support on-the-ground projects and innovative products that promote menstrual health and empower women and girls around the world. 

Because menstrual hygiene is a human rights issue, and women's reproductive health is something that concerns us all. 


Let's do this together. Period.

Menstrual hygiene is key to women’s health, education, dignity and is a basic human right. However:

  • In many cultures it remains a taboo, and something impure and shameful leading to restrictions and isolation on women’s participation in daily activities. 

  • Limited access to information and lack of knowledge further can lead to women not having proper access to sanitary products and facilities including clean water, soap and disposals.

Girls often miss out on school due to lack of toilets, soap water and proper sanitary products which eventually may lead to dropouts.

  • In rural India, one in five girls drops out of school after they start menstruating , according to research by Nielsen and Plan India, and of the 355 million menstruating girls and women in the country, just 12 percent use sanitary napkins.

  • UNESCO estimates that 1 in 10 African girls miss school during menses, eventually leading to a higher school drop out rate.